DISCIPLINE
Brand Identity
Brand Identity
GSW ROOKIES
Logomark
A logomark for NBA Rookie, Eric Paschall (Golden State Warriors), dubbed 'The Paschanimal' by Warriors television analyst, Kelenna Azubuike. The logo is a lion, referencing Paschall's physical game, and the letters E and P are visible within the lion's menacing face. A logomark for NBA Rookie, Jordan Poole (Golden State Warriors). Poole, who reached out to his Instagram followers in May, 2020, requested a logo for himself, that would include his initials and number – JP3, and a flamingo. A logomark for NBA second overall pick in the 2020 Draft, James Wiseman (Golden State Warriors). A continuation of designing brands for Golden State rookies – this iteration sees Wiseman’s initials, ‘JW’ intersecting, creating a visual of Wiseman gliding through the air for a dunk. A star replaces the basketball – as a reference to the ‘three wisemen’, coincidentally, Wiseman is number 33.