DISCIPLINE
Brand Identity
Typography
Packaging
Brand Identity
Typography
Packaging
Levitate Watch Co.
Logotype
Logotype for new, up and coming watch company. The modern, sharp, sans-serif typeface appealed to the Levitate Watch Co. brand and vice-versa almost immediately. The logotype's most notable features are the mirrored 'V' and 'A', with the 'A' missing its cross bar - a common trope in modern typography. The second key feature is the 'i', purposely made lower-case to display the floating tittle - an obvious reference to the name, 'Levitate'.