DISCIPLINE
Brand Identity
Brand Identity
VALO rebranded to VAILO as part of its expansion internationally, as well as better reflecting the company’s brand personality and values. Retaining the same bold typeface was paramount, due to the success of the brand — but by adding the ‘I’, the name / brand can now stand alone, differentiating from other products and companies called VALO. — VAILO is an Australian advanced technology company specialising in manufacturing ultra-high-performance LED sports lighting and as a premier solutions provider of LED digital displays tailored to sporting venues and major outdoor events.