VAILO

VALO rebranded to VAILO as part of its expansion internationally, as well as better reflecting the company’s brand personality and values. Retaining the bold typeface was paramount, due to the success of the brand — but by adding the ‘I’, the name / brand can now stand alone, differentiating from other products and companies called VALO. The goal was to elevate the brand as a proud Australian manufacturer of LED sports lighting and as a premier solutions provider of LED digital displays. A powerful black and white colour palette was chosen, with red accents to differentiate from competitors, the majority of which utilised blue. The rebrand was a great project to lead as I was also responsible for unveiling and circulating the new identity across different platforms and mediums.