DISCIPLINE
Brand Identity
Film + Motion Graphics
Sound Design
Brand Identity
Film + Motion Graphics
Sound Design
Kid Cudi, "Tequila Shots", Man on the Moon III - The Chosen, 2020.
ALL LOVE NO SHIT TALKIN'
Podcast
Taking to Twitter, musician Kid Cudi asked followers if he should venture into the world of podcasting. Unsurprisingly receiving an outflow of positive support, Cudi officially announced he will be starting his own show. Revealing the name of the podcast is to be “All Love No Shit Talkin” and will focus on “only positive vibes!” Although not much more is known, the podcast aims to comfort the lonely, Cudi will be enlisting a line-up of uplifting artists, friends and fans. After analysing Kid Cudi’s album covers and recent merchandise, it was evident that a serif font should be used to accurately represent Cudi’s brand. Combined with a vibrant colour palette and space imagery, the podcast’s branding fits seamlessly with the musician’s previous work. A trailer was created for the podcast, using Cudi’s song “Tequila Shots”, and opening with an excerpt from ESPN personality Stephen A. Smith.