DISCIPLINE
Brand Identity
Brand Identity
Adelaide Warhawks
Basketball Club Identity
Identity and collateral for fictional basketball club, Adelaide Warhawks. The aim was to create an Adelaide based sporting club without using Adelaidean or South Australian symbols and iconography. The use of fluorescent green is a departure from standard team colours, likewise, the very straight and squarish typeface has remained unused in the basketball world - and is used here to symbolise strength and the hard-nosed nature of the team.