DISCIPLINE
Typography
Typography
GORDIAN KNOT SANS
Typeface
A custom, sans-serif typeface - accentuated by the rope-like features binding the letters together. Inspired by the legend, the Gordian Knot, associated with Alexander the Great. It is used as a metaphor for a complex and unsolvable problem, which can actually be solved quite easily - like Alexander the Great using his sword to cut the Gordian Knot as opposed to untying it.