Vircura
Brand Identity
Vircura is a plant-based technology company researching, cultivating, processing and manufacturing industrial hemp and agave products to improve health, well-being and sustainability. I designed the company’s visual identity from inception and maintained a disciplined style guide to ensure brand consistency. The roundness of the letters were introduced to provide a more human and natural element to the logo, in order to ground the brand as a player in the agriculture and research and development sectors. The stylised 'V' can be used on its own, giving the company a secondary logo mark. The teal colour palette combined with natural tones created harmony between the company's core messaging of plant cultivation and technology.