Full Circle Apparel

Full Circle Apparel is a local company that sells vintage and pre-loved clothing from sporting teams. I was contacted to design the logo and identity, with the brief stating keywords such as vintage, old school, badge, and round/circular. Inspired by 'counter-culture' and the 'British Invasion', I designed an emblem that could be used collateral such as stickers, tags and labels, and posters. Colours such as orange, dark brown and pink were used as neutral, unisex colours, while the badge-style logo with the stylised lips evoke a resemblance to a face. These lips can also be used separately as a brand mark or pattern.